Media Tour: Inside Look at U.S. Cellular Field

Tuesday, April 10, 2012

Today, Chicago White Sox media took a behind-the-scenes tour of what’s new at U.S. Cellular Field for the 2012 season.

The tour began in the Stadium Club, where members of the media could see, smell and taste new menu items, courtesy of Levy Restaurant.  Fans sitting in the Club Level will be able to enjoy these new items throughout the season.

The tour continued with a first look at the Dugout Shop presented by Nike, one of a few new stores open inside the ballpark, located at Section 123.  Here fans are able to purchase White Sox Nike apparel for men, women and children.

After this, members of the media ventured along the 100-level behind home plate to see a handful of giveaway items for the coming season, including a 1972 replica jersey like the ones the players will wear on Sunday home games.  Visit for a complete listing of the 2012 promotional schedule.

Just in case there weren’t enough good eats earlier in the tour, Sportservice provided samples of dozens of new items that will be available in the 100-level and 500-level.  Hot dog and popcorn vendors walked around, voices booming, while organist Lori Moreland played familiar ballpark tunes.  Anticipation and excitement for Friday’s game was buzzing in the air.

Although they were still working on the finishing touches, media also were able to see the new Red Jacket Store located at Section 142, which will feature men’s and women’s vintage White Sox apparel.

At every game this season, fans will be able to purchase raffle tickets in hopes of winning the White Sox smart car (pictured below), donated by an Orland Park dealership.  All proceeds will benefit Chicago White Sox Charities.  Pretty “smart” idea, don’t you think?

The tour concluded at the Chicago Sports Depot across the street from the ballpark.  Media walked all around the two floors and more than 12,000 square feet, fully stocked with the very best selection in merchandise for the White Sox, Bulls, Blackhawks, Bears, Fire, Cubs and other local professional and college teams.

All in all, the day was a great success.  Brooks Boyer (White Sox senior vice president of sales and marketing), Joey Nigro (Sportservice general manager) and Olegario Soto (Levy Restaurant executive chef) were available throughout the tour to provide inside scoop and answer any questions. Everyone enjoyed themselves, saw some new and exciting additions to U.S. Cellular Field, and all of us are that much closer to the first White Sox home game of the year.  Three days to go…





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These food vendors are getting ridiculous, 5 bucks for a hot dog 8 to 9 bucks for a beer, we can get a package of hotdogs and a 12 pack of beer for what they charge, all that food its a wonder why nobody buys a sox hoodie or shirt they’re too broke to buy one

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